What is Alexa Rank? Why is it important? Alexa is designed to rank websites by their popularity. The rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Put simply, the Alexa Rank is a ranking system which bases its ranking schema on the level of traffic each website receives from the number of people who visit a website.

Alexa.com is owned by Internet giant Amazon.com. It uses the Google search engine and other search engines to gather this information to see which websites are getting the most traffic. Based on the information that they receive, they place the sites in a ranking list from 1 to 6 million. Currently Google is the number one on the list.
So why would you want to increase your Alexa rank?
Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.
Few tips to boost your Alexa rank:
1. The basic step is to install the Alexa toolbar if you are using Internet Explorer or Firefox’s SearchStatus extension if you are using Firefox.
2. Set your website or blog as your homepage.
3. Place an Alexa rank widget on your website. Some say that each click will count as a visit even if the toolbar is not used by the visitor. Get your alexa widget from this page.
4. Write about Alexa. Bloggers love to know different ways to increase their Alexa rank. They’ll link to you and send you targeted traffic. This may increase your Alexa rank.
5. Write content that is related to webmasters. You may write articles related to domaining and SEO. Promote your articles on webmaster forums and social networking sites.
6. Encourage your friends or colleagues to use Alexa toolbar. Explain them about the tracking system of the toolbar.
7. Create an Alexa category on your blog and use it to include any articles or news about Alexa.
8. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.truthwins.info. Replace truthwins.info with the URL for your website.
9. You may try Alexa auto-surfs. They are mostly suitable for new websites with a very poor Alexa rank. However, they are not a long term solution.